WASBAR is a unique and profitable concept that stands out for its innovative approach and versatility. What makes the formula so special is the blurring concept where different functions and experiences are seamlessly combined in one space. Experience is at the forefront of this. This means that customers can come to WASBAR not only for a meal, a coffee or a drink, but also to do your laundry. This creates a pleasant, unique and dynamic experience.

One of WASBAR's strengths is its focus on the four dining occasions: breakfast, lunch, drinks and dinner. This makes the establishment attractive to a wide audience throughout the day and continuously attracts a stream of customers, resulting in increased turnover. The extensive menu, with innovative dishes such as hot bagel burgers, plays a crucial role in this. These unique and tasty dishes suit any time of the day, ensuring a refreshing dining experience for a wide audience.
WASBAR also stands out with a strong evening business, unlike many other catering establishments. Attracting customers during the day as well as in the evening significantly increases profitability. With a varied menu and wide opening hours, WASBAR clearly stands out from the competition.

WASBAR also targets an interesting audience of young, urban young-at-heart-professionals and students looking for convenience and a fun place to hang out. This target group will only become more important in the coming years and appreciates the combination of a cosy restaurant with a nod to washing.

All these distinctive elements make WASBAR a pioneer in the hospitality industry and an attractive choice for customers and investors alike

As an entrepreneur at WASBAR, you are ‘the soul’ of your establishment and the beating heart of your own business, for which you are fully responsible. As a franchise entrepreneur, you will translate the unique WASBAR concept to your city. You do this through local involvement and entrepreneurship: you respond to the needs of your guests, n put together a hospitable team that radiates the WASBAR DNA, etc. We are looking for enterprising go-getters who are stress-resistant, hospitable and love our bagel burgers!

For WASBAR products and menu ingredients, there are regular suppliers that are partnered with. Due to the scale of all WASBARs buying from the same suppliers, this provides both qualitative and quantitive benefits to the individual franchisee.

Not yet, though we are already in talks. As soon as we qualify for prospective membership, this will be considered.

Yes, once the franchise agreement is signed, and the location found, the on-the-job training will start. This is an internship of up to 12 weeks at an existing WASBAR branch for hands-on training. This internship starts with the basics and works out to deeper knowledge, such as margin management and productivity on the floor.

You should count on 4- 8 FTEs each day. The new team consists of 15-20 employees in total. This in a healthy mix of full-timers - part-timers, with and without experience.

On average, the lead time is around 9 months for your own WASBAR restaurant (baby) ;-)

WASBAR restaurants are open 7 days a week. Depending on the specific possibilities of the location and in consultation with the franchisee, opening hours are determined.

The franchisee and a basic team are trained in an existing WASBAR branch before opening. After this, it is up to the franchisee and the base team to further supervise employees and train new employees.

The new WASBAR restaurant will be designed using WASBAR's restaurant brand guide and matching the location and premises. The franchisee will be involved for feedback at the various stages so that together we can make it a real gem.

The total investment depends on the characteristics of the location and ranges between €350,000 - 450,000 excluding VAT. The bank ultimately requires around 30% equity of the total investment when applying for financing.

Yes, you will be supported from the WASBAR headquarters during the first steps. Furthermore, you can work together with an external advisor during the application at the bank.

Financing is through a bank of your choice.

The start-up fee per branch is a one-off €25,000 excluding VAT.

The franchise fee is 6% per branch , calculated on net turnover. The fee is collected monthly.

The marketing fee is up to a maximum of 2% per branch , calculated on net sales. The fee is collected monthly.

A carefully thought-out marketing plan has been prepared from the WASBAR headquarters and includes various communication materials. These materials are funded from the marketing fee of up to 2%. They are meant to support seasonal themes, holidays, specific products or dayparts on which the focus is. It is mandatory to distribute these materials in the branch.

Local communication materials can also be developed in collaboration with WASBAR's marketing manager to ensure that everything always remains in the style of WASBAR. These local materials are at your own expense.

The franchise agreement consists of a 10-year contract (5+5).

Yes, we are happy to grow together with existing partners according to capacity and opportunities.

This varies per situation, the choice is up to the franchisee(s) themselves. An accountant or notary can advise on this.